Advertising Campaigns

Sometimes a small business owner is driven to invest in advertising just to gain general visibility, without clear campaign objectives. What do you expect from a TV spot? How many contacts would you like to make with an advertising campaign? How to integrate traditional advertising with your website? Can you track how your customers found you, so you can allocate costs to the most profitable forms of advertising?

Creating an Advertising Campaign

We are convinced that advertising expenses are only effective if included in a marketing plan that defines goals, costs, and result control mechanisms.
Creating an advertising campaign, therefore, must consider the business strategy and the characteristics of the communication media: a website serves a different function from a billboard campaign or a flyer distribution, and it?s necessary to choose the media mix with the best results/price ratio.

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