How do my competitors act? What should be the right selling price for a product? Is it worth entering a new market? How to set realistic sales and profit goals?
These are just some of the strategic and operational questions that you periodically ask yourselves but sometimes struggle to answer due to lack of time or absence of an integrated view of your company and market.
With our marketing services, we assist you in understanding the market, planning marketing levers, and organizing your company.
Investment in marketing research is justified by the need to obtain market information: to know consumer habits, possible differences between groups, and measure customer satisfaction. Thanks to market research results, you will face fewer uncertainties, receive suggestions on opportunities to seize, and make informed, effective decisions.
Make decisions only after planning what to do, asking for our support in creating your marketing plan: it is the document that summarizes your strategy and guides you in executing the operational actions.
In the marketing plan, we will define your objectives, analyze the market with threats and opportunities based on your strengths and weaknesses, plan in detail the actions to take along with timelines, costs, and responsible parties, create a budget with sales objectives and marketing costs, and finally, monitor deviations between estimated data and actual results.
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